Empower Volume Mascara

Regular price€24

Uniquely formulated to deliver oustanding volume, increased length and transfer-proof definition, applying Empower gets you ready to face the world. The specially designed wand provides lift and curl while separating and coating each lash. It's the only mascara you'll ever need.

Now available in shades Pitch Black and Chocolate Brown

Size: 9.6ml

  • Long lasting, high-impact volume
  • Transfer-proof and water resistant with incredible staying power
  • False lash effect
  • Vegan friendly


Note from pippa

“This mascara is the best I’ve ever used, without a doubt. One swipe and I feel empowered and ready to go. I am a firm believer in the ‘curl’ step too – makeup artists would never miss this step, and neither will I from now on.”

Infused with jojoba oil, our incredible formulation helps fortify lashes and improve their flexibility, while helping you maintain the health of your own natural lashes. Empower's unique brush accentuates length and delivers subtle but impactful definition, high-impact volume and dramatic length in one coat, but is flexible enough to build on with a second. It doesn’t budge – until you want it to, that is.  Removal is easy – it dissolves in seconds with Poco Beauty’s Beauty Water makeup remover, no scrubbing required.

To achieve empowering volume, begin by curling your lashes using our Empower Eyelash Curler. Hold the mascara wand at the base of your lashes, near the roots, and wiggle it gently from side to side as you pull it upward. This technique ensures even coverage, while our formula will do the work for you to prevent clumping. For added volume, apply a second coat, if desired.

Pitch Black

Ingredients: Aqua (Water), CI 77499 (Iron Oxides), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Synthetic Beeswax, Butylene Glycol, Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Palmitic Acid, Hydrogenated Polycyclopentadiene, Stearic Acid, VP/Eicosene Copolymer, Polyester-5, Euphorbia Cerifera Cera (Euphorbia Cerifera(Candelilla) Wax), Aminomethyl Propanediol, Mica, Phenoxyethanol, Simmondsia Chinensis Seed Oil (Simmondsia Chinensis (Jojoba) Seed Oil), Hydroxyethylcellulose, Polyethylene, CI 77266 (Nano) (Black 2), Ethylhexylglycerin, Laureth-20, Laureth-21, Magnesium Myristate, Tocopherol, 1,2-Hexanediol, Sodium Acetate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate

Chocolate Brown

INGREDIENTS: Aqua (Water), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), CI 77499 (Iron Oxides), Synthetic Beeswax, Acrylates/Ethylhexyl Acrylate Copolymer, Butylene Glycol, Glyceryl Stearate, Palmitic Acid, CI 77491 (Iron Oxides), Hydrogenated Polycyclopentadiene, Stearic Acid, VP/Eicosene Copolymer, Polyester-5, Euphorbia Cerifera Cera (Euphorbia Cerifera (Candelilla) Wax), Aminomethyl Propanediol, Mica, Phenoxyethanol, CI 77492 (Iron Oxides), Simmondsia Chinensis Seed Oil (Simmondsia Chinensis (Jojoba) Seed Oil), Hydroxyethylcellulose, Polyethylene, CI 77891 (Titanium Dioxide), Ethylhexylglycerin, Laureth-21, Magnesium Myristate, Tocopherol, Sodium Acetate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.

Customer Reviews

Based on 190 reviews
Brown mascara

Excellent product
No crumble
Let dry fully before finishing make up

Carmel C.
Love my dark brown mascara

I just love this product, so glad to have found a mascara that suits me and that does exactly as it says on the box,can't wait to order so more of your products.

Ann E.

I absolutely love the empower volume mascara makes my short lashes look really long so it will definitely be my go too

Catherine D.

Really defining my lashes , love it

Karen M.

Absolutely adore it always wants a brown mascara just perfect

Love this product

I use this product everyday, really great for girls with blonde hair. Also love Peony Pinch and the Lip Oil, in fact all the products are amazing 👌🤌

Lauryn B.
Transformed me from extensions!

I had eyelash extensions for 4 years & never wanted to use mascara! But having loved the Poco Beauty products I had before, I thought I would try this empower mascara which I absolutely love! I am on my second stick & 3 month extension free!
It never clumps, stays on all day and comes off beautifully with Poco Beauty Water. I’m so excited to try the Brown

Ann D.
Choc brown empower volume mascara

Can’t recommend this mascara enough ! For the first time ever my lashes aren’t clumping together . I can highly recommend it !

The Story of Empower Volume Mascara

Meet your new hero: Empower Volume Mascara. Mascara really is the one product that empowers. It's transformative ability makes it a desert island product for most people. We wanted to bring you a true staple that will be the mascara you return to time and again for amazing lashes.

The key, for us, was the unique wand: Designed by fusing and combining two other wands, it has a formula bank at the centre to hold overflow, making sure the product is delivered evenly and purposefully on to each lash, without smudging or clumping. You're in control – with each coat you can build your look from soft and feminine to full and bold. The formula was created with unbeatable volume and lengthening power in mind – but we also needed it to be ultra black and totally transfer-proof.

Thankfully, we achieved that with Empower. Together with the Empower Eyelash Curler, your mascara capsule wardrobe is complete.

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    Made in Italy

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    Eco Packaging

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    Alcohol Free

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    Cruelty Free

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    Vegan Friendly