Empower Volume Mascara

Regular price€24

Uniquely formulated to deliver oustanding volume, increased length and transfer-proof, ultra-black definition, applying Empower gets you ready to face the world.

The specially designed wand provides lift and curl while separating and coating each lash. It's the only mascara you'll ever need.

Size: 9.6ml
Colour: Pitch Black

  • Long lasting, high-impact volume
  • Transfer-proof and water resistant with incredible staying power
  • Ultra-black colour gives a false lash effect
  • Vegan friendly

Note from pippa

“This mascara is the best I’ve ever used, without a doubt. One swipe and I feel empowered and ready to go. I am a firm believer in the ‘curl’ step too – makeup artists would never miss this step, and neither will I from now on.”

Empower Volume Mascara
Empower Volume Mascara
Empower Volume Mascara
Empower Volume Mascara
Empower Volume Mascara
Empower Volume Mascara

Infused with jojoba oil, the formulation helps fortify lashes and improve flexibility, while helping you maintain the health of your own natural lashes. Its unique brush accentuates length and delivers ultra-black definition, high-impact volume and dramatic length in one coat, but is flexible enough to build on with a second. It doesn’t budge – until you want it to, that is.

Removal is easy – it dissolves in seconds with Poco Beauty’s Beauty Water makeup remover, no scrubbing required.

To achieve empowering volume, begin by curling your lashes using our Empower Eyelash Curler. Hold the mascara wand at the base of your lashes, near the roots, and wiggle it gently from side to side as you pull it upward. This technique ensures even coverage, while our formula will do the work for you to prevent clumping. For added volume, apply a second coat, if desired.

Ingredients: Aqua (Water), CI 77499 (Iron Oxides), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Synthetic Beeswax, Butylene Glycol, Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Palmitic Acid, Hydrogenated Polycyclopentadiene, Stearic Acid, VP/Eicosene Copolymer, Polyester-5, Euphorbia Cerifera Cera (Euphorbia Cerifera(Candelilla) Wax), Aminomethyl Propanediol, Mica, Phenoxyethanol, Simmondsia Chinensis Seed Oil (Simmondsia Chinensis (Jojoba) Seed Oil), Hydroxyethylcellulose, Polyethylene, CI 77266 (Nano) (Black 2), Ethylhexylglycerin, Laureth-20, Laureth-21, Magnesium Myristate, Tocopherol, 1,2-Hexanediol, Sodium Acetate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate

Customer Reviews

Based on 172 reviews
Leanne D.

Empower Volume Mascara


Love it! Really nice fans out lashes without looking clumpy!

Great mascara

I really like this mascara. I have very sensitive eyes and find it very difficult to find one that suits. I have finally found it, not only can i wear this mascara all day without my eyes stinging but it is easy to remove also.

Jackie S.
Empower volume mascara

I find this mascara excellent - clump free & separates lashes really well

Gillian A.

One of the best mascaras I’ve ever used and easy to remove with no clumps. It definitely has the wow factor! Really affordable price too. Love it!

Elaine D.

Empower Volume Mascara

olivia O.

V good mascara doesn’t leave marks on my droopy eyelids well done poco beauty 🥰


Yay! No Panda eyes! Love the wand too! 🤩

The Story of Empower Volume Mascara

Meet your new hero: Empower Volume Mascara. Mascara really is the one product that empowers. It's transformative ability makes it a desert island product for most people. We wanted to bring you a true staple that will be the mascara you return to time and again for amazing lashes.

The key, for us, was the unique wand: Designed by fusing and combining two other wands, it has a formula bank at the centre to hold overflow, making sure the product is delivered evenly and purposefully on to each lash, without smudging or clumping. You're in control – with each coat you can build your look from soft and feminine to full and bold. The formula was created with unbeatable volume and lengthening power in mind – but we also needed it to be ultra black and totally transfer-proof.

Thankfully, we achieved that with Empower. Together with the Empower Eyelash Curler, your mascara capsule wardrobe is complete.

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    Made in Italy

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    Eco Packaging

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    Alcohol Free

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    Cruelty Free

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    Vegan Friendly