Senior Graphic Designer

Company Overview:

We are a dynamic and innovative beauty products company dedicated to providing high-quality skincare, cosmetics, and wellness solutions. Our brand is focused on empowering individuals to embrace their unique beauty and feel confident in their skin. As we embark on our journey to revolutionize the beauty industry, we are seeking a talented and experienced Senior Graphic Designer to join our creative team.

Position Overview:

As a Senior Graphic Designer, you will play a pivotal role in shaping the visual identity of our brand and products. You will be responsible for creating captivating campaigns, overseeing packaging design, crafting engaging web experiences and ensuring cohesive brand design across all touchpoints. The ideal candidate is not only a master of design principles but also possesses a deep understanding of beauty industry trends and consumer preferences.

Key Responsibilities:

Team Lead

You will be fully responsible for developing and managing a team of designers as we grow both nationally in internationally.

Campaign Creation:

Conceptualise and execute compelling visual campaigns that effectively communicate our brand's message and values.
Collaborate with marketing teams to develop creative concepts for product launches, promotions, and seasonal campaigns.
Produce assets for various channels including digital advertising, social media, email marketing, and print collateral.

Packaging Design:

Design innovative and eye-catching packaging solutions that differentiate our products in a competitive market.
Ensure packaging designs are both aesthetically pleasing and functional, adhering to industry regulations and requirements.
Work closely with cross-functional teams including product development and manufacturing to bring packaging designs from concept to production.

Web Design:

Collaborate with UX/UI designers and developers to create seamless website interfaces that drive engagement and conversion.
Develop visually stunning and user-friendly websites that enhance the online shopping experience for our customers.
Optimize web graphics and assets for performance and responsiveness across various devices and platforms.

Brand Design:

Maintain and evolve our brand identity, ensuring consistency across all brand touchpoints.
Develop brand guidelines and assets that reflect our brand's personality, values, and positioning.
Translate brand strategy into impactful visual elements, including logos, typography, colour schemes, and imagery.

Qualifications:

Bachelor's degree in Graphic Design, Visual Communications, or related field.
5+ years of experience in graphic design, with a focus on beauty, fashion, or lifestyle brands preferred.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
Strong portfolio showcasing a diverse range of design projects including campaigns, packaging, web design, and brand identity.
Excellent understanding of design principles, typography, colour theory, and composition.
Ability to multitask and manage multiple projects simultaneously while meeting deadlines.
Strong communication skills and ability to collaborate effectively with cross- functional teams.